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The Power of YET: Your New Magic Word.

  • jeffsmindsetmissio
  • Sep 18
  • 2 min read

In her groundbreaking book Mindset: The New Psychology of Success, psychologist Carol Dweck introduces a simple yet transformative idea: the power of "yet." It's the difference between a fixed mindset, where abilities are seen as static ("I can't do this"), and a growth mindset, where challenges are opportunities ("I can't do this... yet"). This tiny word shifts focus from innate talent to effort, practice, and perseverance, proving that success isn't about being born gifted—it's about getting better through hard work.

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Picture this funny anecdote: A kid stares at a Rubik's Cube, twisting it futilely for hours, declaring, "I'm no puzzle master!" His mom chimes in, "Not yet!" Frustrated, he practices daily, turning it into a speed-solving obsession. Fast-forward: He's juggling three cubes blindfolded at a talent show, wowing the crowd. What's the moral of his story? That initial flop was just comedy gold on the path to cube domination.


Or consider the office newbie who bombs a presentation, spilling coffee mid-slide. "I'm not good at public speaking," she moans. "Yet," replies a wise colleague. With rehearsals and feedback, she nails the next one, turning awkward laughs into applause.


Real-life stories abound of folks who embodied this. Take Jack Andraka, a 15-year-old with no lab experience who dreamed of detecting pancreatic cancer early. Rejected by 199 research labs, he persisted until the 200th said yes. Through relentless experimentation, he created a test 100 times better and 26,000 times cheaper than existing ones, potentially saving countless lives.


Then there's Elizabeth Blackwell, aspiring doctor in the 1800s when women were barred from medicine. Turned down by 29 schools—one even suggested she disguise herself as a man—she got in by accident at Hobart College. Facing ridicule, she studied tirelessly, graduating as the first female MD in the U.S. in 1849, later founding a women's medical college.


Nick Woodman flopped with his first startup, losing millions. Undeterred, he surfed for inspiration, tinkering with a wrist-mounted camera prototype. Selling shell necklaces from his van to fund it, he launched GoPro in 2002, building a billion-dollar empire through iteration and grit.


Dweck's "yet" reminds us: Skills aren't fixed; they're forged. Next time you face a hurdle, add that word—and watch doors open. Success? You're not there... yet.

 
 
 

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